WONKY
Rescued Veg Deliciousness
Wonky’s a brand that makes crazy nice dips from rescued veg – produce that’s unfairly considered not pretty or cool enough to be fit for sale.
Not only did brand initiator Helena Gheeraert give it a Wonky name, we also pushed everybody to please give this brand Wonky brand design & packaging. So don’t judge too harsh, that askew sleeve that looks a bit off, is just the way we like it. Ps: have theirs and you’ll forgo making your own guacamole next time.
Brand and line extension sustainable packaging
wonky smoothie bowl
In addition to the insanely delicious dips that Wonky makes from rescued vegetables, we have now also created the brand and line extension for the Wonky Smoothie Bowls. Stubborn packaging where the Wonky brand essence is reflected in adventurous but appetising photography, skewed (“Wonky”) graphics and equally skewed structural packaging. Topped off with an edible oat spoon, this is a sustainable and honest product proud of the rescued vegetables it’s made with.
SERVICES
Art Direction - Brand Design - Graphic Design - Packaging Design - Photography - Positioning - Structural Packaging Design
TEAM MEMBERS
Martijn Pabon - Helmich van Herpt - Jennifer Wiseman - Antonio Zugasti
CREDITS
Smoothie Bowls copy: Isabel Verstraete
Photography: Fielden Food Fotografie
Photography: Fielden Food Fotografie
TAGS
Avocado - Belgium - Brand design - Dips - duurzaam - Food - Foodwaste - Guacamole - Healthy Rescued Vegetables
- Hummus - Packaging - Packaging Design - Rescued vegetables - Tasty
- Hummus - Packaging - Packaging Design - Rescued vegetables - Tasty
